We take advantage of regional and local trends and influences that will enhance the achievement of our goals.  

NAPIER INNER CITY MARKETING'S STRATEGIC PLAN 2009 - 2011 

Executive Summary

MISSION STATEMENT

Napier Inner City Marketing promotes Napier inner city as the unrivalled shopping, leisure and business destination in Hawke's Bay.

OBJECTIVES

• Provision of a vibrant inner city environment
• Supporting inner city business prosperity and development
• Marketing Napier inner city as a destination for tourists and locals to enjoy
• Influencing political, community and commercial leaders in the interests of stakeholders
• Increased recognition for NICM as a valuable resource for member businesses
• Responsible governance

The Napier Inner City Marketing Board of Management is committed to:

• Supporting and encouraging stakeholder participation 
• Working with stakeholders in response to change
• Being Influential in matters that affect the prosperity of inner city businesses
• Capitalising on regional and local trends and influences that enhance the achievement of its strategic objectives

ENVIRONMENT

The inner city in 2009...

• Recognised internationally for its Art Deco and architectural heritage
• High retail and office occupancy
• A distinctive café culture with high visual impact
• Hawke's Bay's leading retail shopping precinct
• Recognised nationally as a city with style and cosmopolitan appeal
• Seven day shopping

The Napier inner city stakeholder group is made up of more than 400 diverse enterprises, employing nearly 3000 people.  The mix of business in the inner city area is as follows:

ACTION PLAN 2009

GOALS

1. To be innovative in raising the profile of Napier inner city

Organise events 

•  Great Long Lunch
•  Customer Service Awards
•  Spirit of Napier Awards
•  Random Acts of Kindness Day
•  Family Christmas Celebration

Communication

•  Regular media exposure - advertisements, editorial, press releases, features, etc.
•  Website
•  Shopping and Café Guide
•  Quarterly newsletter
•  Monthly flyer

Promotional Marketing

•  Promotions - Two stakeholder networking functions
                          - Christmas programme
                          - Winter promotion
                          - Align with the Year of Design 09

        2.     To support the inner city business environment

Training programmes and seminars

•  Provide opportunities for professional development
•  Host two forums - invite motivational speakers

Collaboration

•  Promote cluster groups e.g. cafes, precincts, etc.
•  Host After 5 functions

Stakeholder support

•  Personal visits
•  Annual survey
•  Regular communication

         3    To build a credible profile in the interests of our stakeholders

Advocacy

•  Advocate and lobby on issues directly affecting stakeholders

Maintain a watchdog overview of the inner city

•  Communicate with Mayor, Councillors, Council staff when necessary
•  Organise an annual presentation to key Council staff

Actively build relationships

•  Establish relationships with key personnel that are mutually beneficial
•  Maintain existing relationships that benefit stakeholders and the organisations
•  Liaise with Ahuriri Business Association and other relevant business associations

Liaise to attract new business to the inner city

•  Establish contact with key landlords
•  Raise the profile of NICM
•  Work closely with the Economic Development Unit, commercial real estate agents and managers of commercial enterprises

REPORTING COMMITMENT OF THE BOARD OF MANAGEMENT

• Annual performance report on goals, strategies and actions along with  full copy of audited accounts to be forwarded to all stakeholders -  October.
• Bi-annual report 6-monthly to Napier City Council on agreed  performance criteria, which will include goals, strategies and actions -   June and December.